A new arrival to Dar could be forgiven for thinking that the men dressed in red checked and purple robes, white sandals and beaded anklets are wearing costumes for the benefit of tourists. (I’ve heard other people suggest this and, alas, the thought crossed my mind as well.) The Maasai are such symbols of the tourist industry here — and even have some kind of advertising cache inside the country, as the billboard below shows — that at first, it’s easy to doubt that people are going around dressed like that just because they want to.

